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How Usual works.

A loyalty card that lives on your counter. Here's what happens on each side of it.

How a stamp happens.

Three moments at your counter. Your staff don't need to do anything.

1

They tap before ordering

Customers hold their phone near the tile. The first time, a small card pops up on their phone with their first stamp and an Add to Apple Wallet button. No app, no sign-up form.

2

A stamp lands

Every visit after that, the tile and their phone both show the new stamp, so they can see exactly how close they are.

3

The reward is ready

When the card is full, their phone tells them. The next tap on a later visit claims it, and the tile shows your staff "Claimed" with the time.

The tile showing That's 1 of 8The tile showing That's 6 of 8, two more to goThe tile showing Full card! Free coffee, ready from 17:59
The phone showing That's 1, seven more to go, with an Add to Apple Wallet buttonThe phone showing That's 6, two more to goThe phone showing Full card! Your free coffee is ready

First visit: one tap, and the card goes in their Wallet

Setting up.

  • Plug the tile into a USB socket by the till
  • Tap it with your phone and join your Wi-Fi
  • Sign in with Apple, Google, a passkey or an emailed code
  • Choose your offer, like "8th coffee free"
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The underside of the tile with its white non-slip base

Easy to run.

Built for busy counters. Set it up once and it looks after itself.

Set up in minutes

Plug the tile in, tap it with your phone, join your Wi-Fi and sign in with Apple, Google, a passkey or an emailed code. No passwords to remember.

Your dashboard

Change your offer and reward from your phone or laptop, and see visits, stamps and rewards claimed.

Fair by design

Built-in checks stop repeat taps, and customers keep their progress if you change your offer.

Updates included

New features arrive over Wi-Fi. Nothing to install, nothing to pay extra for.

UK support

Email us and a founder replies. We're a small team and we read everything.

Fair to your customers.

Changing your offer should never feel like a trick.

  • Progress is kept. Change how many stamps a reward takes, and customers already collecting keep their old target.
  • Notice for changes. A less generous reward gives customers 30 days' notice.
  • One reward at a time. Simple for customers, simple at the till.
  • No double taps. The same phone can't keep collecting stamps.

Your card's nearly full.

Join the waitlist for first access to 30 founding spots at £19 a month. It's free and there's nothing to pay.

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