Helping independents keep their regulars.
Big chains have loyalty apps. Independent shops have paper cards that get lost in coat pockets. We started Usual to give small shops something just as good, without the app.
Who we are.
T
Tom
Founder. Designs the tile and the software, and looks after UK shops.
A
Avi
Co-founder. Works on partnerships and getting Usual into shops.
What we believe.
- Loyalty should be one tap, not one more app
- Small shops deserve tools as good as the chains'
- Rewards should be fair and clear to customers
- Setup should take minutes, not an afternoon
Your card's nearly full.
Join the waitlist for first access to 30 founding spots at £19 a month. It's free and there's nothing to pay.
Join the waitlist