Join the waitlist

Every visitcounts.

Usual is a tile for your counter. Customers tap their phone to collect stamps and claim rewards. No app to download, no paper cards to lose.

Join the waitlistSee how it works

Launching in the UK, summer 2027. Works with Apple Wallet, Google Wallet and Square.

An iPhone lock screenThe App Clip card on an iPhone: The Corner Café, press Open to collect your stampThe phone showing That's 6, two more to goThe phone showing That's 7, one more to goThe phone showing Full card! Your free coffee is readyAn iPhone lock screen with a Wallet notification: your card is ready

How a stamp happens.

Three moments at your counter. Your staff don't need to do anything.

1

They tap before ordering

Customers hold their phone near the tile. The first time, a small card pops up on their phone with their first stamp and an Add to Apple Wallet button. No app, no sign-up form.

2

A stamp lands

Every visit after that, the tile and their phone both show the new stamp, so they can see exactly how close they are.

3

The reward is ready

When the card is full, their phone tells them. The next tap on a later visit claims it, and the tile shows your staff "Claimed" with the time.

The tile showing That's 1 of 8The tile showing That's 6 of 8, two more to goThe tile showing Full card! Free coffee, ready from 17:59
The phone showing That's 1, seven more to go, with an Add to Apple Wallet buttonThe phone showing That's 6, two more to goThe phone showing Full card! Your free coffee is ready

First visit: one tap, and the card goes in their Wallet

Make it yours.

Pick your shop, set the reward and choose how many stamps it takes. This is exactly what your customers will see.

Your shop
8
Colours
The Usual tile seen from above

This is the tile's real screen, drawn by the same code the tile runs. Change it any time from your dashboard.

The Usual tile from above: a white square with a glass screen showing the shop's offer

Made for the counter.

About the size of a coaster, with a bright 4-inch screen under toughened glass.

  • 86 × 86 mm and 14 mm thin
  • Plugs into any USB socket and joins your Wi-Fi
  • Shows your offer and each customer's stamps
  • Non-slip base, so it stays put by the till
More about the tile

Works with what they already have.

Nothing new for your customers to install, and nothing new for you to learn.

Apple Wallet and Google Wallet

The first tap saves your card to their phone's Wallet, next to their bank cards. It updates itself after every tap, and tells them when a reward is ready.

An iPhone lock screen with a Wallet notification: your card is ready The Corner Café card in Apple Wallet with 6 of 8 stamps

Your dashboard

Change the reward, see who came back and send a note to every Wallet card, on your phone or laptop. Sign in with Apple, Google or an emailed code.

usualtile.com/dashboard
The Usual dashboard overview: 66 regulars came back this month, visits over the last 14 days and live taps The Reward page: choose the reward and how many visits it takes, with a live preview of the tile The Customers page: everyone who has tapped, with their stamps and last visit The Messages page: send a note to your customers' Wallet cards The Tiles page: your tile, online, with a button to add another

No app to download

Tapping pops up a small card on iPhone or Android. No app, no account, nothing to type. The first time, it offers to add your card to their Wallet.

The App Clip card on an iPhone: The Corner Café, press Open to collect your stamp The phone showing That's 1, seven more to go, with an Add to Apple Wallet button
Connects at launch

Works with Square

When a customer claims a reward on the tile, the discount is already waiting on your Square till. Nothing for staff to type, nothing to argue about at the counter.

  • Reward claimed on the tile, item taken off the bill in Square
  • Every tap and reward shows in your Square sales
  • Works just as well with no till at all

More tills coming soon

ZettleSumUpClover

Easy to run.

Built for busy counters. Set it up once and it looks after itself.

Set up in minutes

Plug the tile in, tap it with your phone, join your Wi-Fi and sign in with Apple, Google, a passkey or an emailed code. No passwords to remember.

Your dashboard

Change your offer and reward from your phone or laptop, and see visits, stamps and rewards claimed.

Fair by design

Built-in checks stop repeat taps, and customers keep their progress if you change your offer.

Updates included

New features arrive over Wi-Fi. Nothing to install, nothing to pay extra for.

UK support

Email us and a founder replies. We're a small team and we read everything.

Simple pricing.

Everything included. Founding shops get their first year for less.

Monthly

£25 / month

Plus £79 for the tile. Cancel any time.

  • The Usual tile
  • Dashboard on phone and laptop
  • Cards in Apple Wallet and Google Wallet
  • Connects to Square
  • Updates included
Join the waitlist
First 30 UK shops

Founding

£19 / month

For your first year, or £209 up front. Plus £79 for the tile.

  • Everything in Monthly
  • Only in launch month
  • Waitlist shops hear first
Join the waitlist

Annual

£275 / year

The tile is included.

  • Everything in Monthly
  • No tile charge
  • 14-day cooling-off if you send the tile back
Join the waitlist

Prices exclude VAT and may rise with inflation. Joining the waitlist is free and commits you to nothing.

Your card's nearly full.

Join the waitlist for first access to 30 founding spots at £19 a month. It's free and there's nothing to pay.

Join the waitlist